5 Perks & Benefits Gen Z Wants in 2024

Free snacks. Ping-pong tables. Bean bag chairs. These perks might have been all the rage a few years ago, but Gen Z isn't impressed.

This generation is looking for more than superficial benefits. They want a company that aligns with their values, invests in their growth, and recognizes their need for balance and flexibility.

If you're still relying on outdated perks to attract Gen Z talent, you're missing out!

The Perks Gen Z Just Doesn’t Care About

Company trips

Gen Z loves to travel, but they value their personal time. Mandatory company trips that feel like an extension of the office are a major turn-off. They'd rather have the flexibility to explore the world on their terms.

Fancy office spaces

A cool office is a nice bonus, but it's not a top priority. Gen Z values remote work options and the freedom to choose their work environment.

Retirement plans

Let's be real, retirement feels like a lifetime away when you're just starting your career. They're more concerned about paying off student loans, gaining valuable experience, and building a solid foundation for their near future.

Unlimited free food

While the occasional team lunch is great for morale, Gen Z values a healthy work-life balance and doesn't want to be tempted to work late just because there's free pizza.

The Perks That Make Gen Z Say YES & How to Implement Them

Flexibility & remote work

Gen Z is all about work-life integration. They want the freedom to work when and where they’re most productive, and they expect companies to adapt to their needs.

• Offer a hybrid work model: Allow employees to work from home or the office, depending on their preferences and job requirements.

• Embrace flexible hours: Give employees control over their schedules by allowing them to adjust their start and end times or compress their workweek.

• Provide the right technology: Ensure they have the tools and resources to work effectively from anywhere.

Mental health & wellness benefits

Gen Z is more open about mental health than previous generations. They want to work for companies that prioritize their well-being and offer support for their mental and physical health.

• Offer mental health coverage: Include therapy sessions or mental health apps as part of your benefits package.

• Promote mindfulness and stress-reduction: Offer mindfulness programs, yoga classes, or meditation apps to help employees manage stress.

• Create a supportive culture: Encourage employees to take breaks, use their vacation time, and prioritize their mental health.

Professional development & growth

Gen Z is ambitious and eager to learn. They want to work for companies that provide opportunities for professional development and career advancement.

• Offer training programs: Provide access to online courses, workshops, or conferences that align with their career goals.

• Create mentorship programs: Pair junior employees with more experienced mentors who can provide guidance and support.

• Encourage continuous learning: Create a culture that values learning and development by providing resources and opportunities for employees to expand their skills.

Fair pay

Gen Z is entering the workforce during a time of economic uncertainty and rising living costs. They're also acutely aware of pay disparities and are demanding fair compensation for their skills and contributions.

• Research and offer competitive salaries: Use salary surveys and industry data to ensure you're paying your Gen Z employees fairly.

• Be transparent about compensation: Clearly communicate salary ranges in your job postings and be open to discussing salary expectations during the interview process.

• Offer performance-based bonuses or raises: Show them that you reward hard work and achievements.

Purpose-driven work

Gen Z wants to work for companies that are making a positive impact on the world. They’re passionate about social justice, environmental sustainability, and ethical business practices.

• Highlight your company's values and mission: Be clear about what you stand for and how you're making a difference.

• Offer opportunities to get involved: Encourage employees to participate in volunteer programs or social impact initiatives.

• Connect their work to a larger purpose: Show them how their daily tasks contribute to the company's overall mission and impact.

  
  

Final Thoughts about What Gen Z Wants

Ditch the outdated perks and start offering benefits that actually matter to Gen Z. Invest in their well-being, growth, and sense of purpose, and they’ll invest their talent, energy, and loyalty in your company.

Want to attract and retain top Gen Z talent?

Kabel can help. We're the AI-powered platform that makes it easy to attract top Gen Z talent by showcasing what matters most to them—company mission, work options, learning opportunities, and yes, even salary! Check us out here.